The survey by the accountancy firm asked respondents to self-assess their income group, which showed varying levels of purchasing power.īut the study also found that the price of goods and the income of the individuals involved has also a bearing on whether or not someone buys sustainable products. READ MORE: Apple iPhone warning: all users urged to install security update without delay In what is seen as a significant development almost half (49 per cent) of those asked said they are changing their behaviour to take positive action for the climate.Īnother 64 per cent of consumers said they purchase sustainable products sometimes or often, according to Deloitte’s latest Global Sustainability Survey.
Top lineĪ new study has revealed that the cost of products is a barrier for people who want to do what they believe is the right thing when it comes to protecting the environment. The majority of people in this country buy sustainable products and the same number view climate change as an “emergency”.
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